
Explore the Brand Named the Winner of the 2020 KBB Image "Best Value Brand" Award
For the sixth consecutive year in a row, Honda has been proudly named the "Best Value Brand" as part of the Kelley Blue Book Brand Image Awards.* This is a high honor that truly recognizes the Honda lineup as a viable and exciting option for every customer. Some of the factors that are considered when awarding a carmaker with this prestigious title include the brand's overall quality, durability, reliability over time, and resale value.